Job Description

JOB SUMMARY

The Senior Copywriter plays a key role in developing compelling consumer and trade copy that meets the highest creative standards. This position is responsible for crafting innovative concepts across various media, including print, collateral, digital, web, and social platforms. Working both independently and in collaboration with designers, the Senior Copywriter ensures that all marketing messages are effectively communicated while maintaining the company's brand tone and voice. Additionally, this role oversees copy requests to external freelancers as needed, ensuring deadlines are met in a fast-paced environment.

DUTIES & RESPONSIBILITIES

• Develop compelling, on-brand copy for all marketing and product initiatives, collaborating closely with designers and marketing team to create innovative concepts.
• Craft consumer and trade copy across various channels, including brochures, digital assets, and social media, ensuring messaging is engaging and delivers on brand voice.
• Maintain a consistent brand voice across all content, incorporating feedback from internal stakeholders.
• Stay informed on company products (ships, ports, destinations) and industry trends to align copy with marketing objectives and sales goals.
• Develop and maintain a copy content library for ease of use, and to share content quickly with marketing team members globally, thus reducing repetitive tasks and streamlining workflow.
• Participate in marketing meetings to gather project insights and contribute to strategy discussions.
• Manage multiple projects efficiently while consistently meeting deadlines, including managing employed and contracted copywriters, ensuring all content aligns with brand voice, meets quality standards, and is delivered on time.
• Collaborate on content strategy, developing and testing new brand assets and messaging to enhance brand awareness, drive responses, and increase bookings.
• Oversee brand content for major print pieces and promotional campaigns, including Voyages to Explore, Voyage Collection Debut, and EXPLORE Magazine and blog
• Collaborate with other teams to help ensure any consumer facing copy is brand voice approved and meets business objectives.
• Implement a streamlined workflow for copy projects, from concept development to final creative submission.
• Foster collaboration and teamwork with creatives, marketing team members, and business stakeholders.
• Perform other job-related functions as assigned.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Bachelor's Degree in English, Journalism, Communications or related field of study; or any equivalent combination of relevant experience and skills.

EXPERIENCE

• 5 years' experience in a Corporate or agency creative department required. Superior portfolio, which includes direct mail, brochures, print advertising, collateral, branded video, social media, digital and multi-media campaigns.

COMPETENCIES/SKILLS

• Strong creative direction, conceptual thinking, business acumen and decision making skills.
• Exceptional interpersonal and client interaction skills exhibited, working with team members, superiors, senior leadership, business owners, etc.
• Highly enthusiastic and team-oriented, with a collaborative work style. Fluent in Microsoft Word, Excel and working on a Mac computer platform.
• High-caliber creative concept development and copywriting.
• Detail oriented with excellent proofreading skills.
• Proven track record developing creative strategies for consumer brands which have yielded positive financial results.
• Excellence in motivating and managing a staff.
• Strong strategic thinking and planning skills including the ability to anticipate trends, situations or changing conditions and take appropriate action on a timely basis. International experience and/or work with multi-national brands.
• Position requires some travel for photography/video shoots on board our ships and/or on location and for occasional organizational activities and events.

To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.

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