Job Description
Product Marketing Specialist**
**Salary:** $60,000 - $85,000 per year
**About Us:*
Since 2001, we have been a leading provider of enterprise-level Dealer Management Solutions (DMS) for the heavy-duty truck and ancillary markets. Serving dealer locations throughout the United States, Canada, and Australia, the industry's leading dealerships trust our DMS to run their business because of its full functionality across all dealership departments, high reliability, and strong integration with their OEM providers. Our powerful DMS leverages the strength of Microsoft SQL technology to provide advanced Windows and browser-based applications with real-time information.
**Position Overview:**
We are seeking a motivated Product Marketing Specialist to join our dynamic team. The ideal candidate will play a crucial role in shaping the positioning and messaging of our software products. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure that our marketing initiatives resonate with our target audience and drive product adoption. This position requires a deep understanding of both our products and the market landscape, along with the ability to translate technical features into compelling customer benefits. The Specialist will work with internal stakeholders related to project activities and must be prepared to take full responsibility for the success of all assigned projects and tasks.
**Primary Job Responsibilities:**
- Create high-quality marketing collateral, including product datasheets, case studies, white papers, and blog posts, that effectively communicate product benefits and features.
- Create, edit, and distribute product release announcements.
- Assist with the development and maintenance of collateral, including online information, data sheets, etc. This is typically performed as part of product launch tasks but can also be as part of a unique marketing campaign or project.
- Execute product launch tasks. May own a specific launch or be a team member for larger product launches.
- Assist with trade-show preparation as needed, including updating presentations, completing preparation tasks, and attending shows.
- Research market and industry to understand competition, product environment, and related market trends.
- Conduct competitive analysis and market research to identify trends, customer needs, and opportunities for growth.
- Update job knowledge by participating in educational opportunities; training on our products, visiting customers, attending trade shows, reading professional publications; maintaining personal networks; and/or participation in professional organizations.
- Develop an understanding of our major initiatives, programs, services, events, and products and participate in company training sessions.
- Perform other administrative and support duties related to the daily operations of the department.
- Develop and refine product positioning, messaging, and value propositions that resonate with target audiences.
- Collaborate with product management and sales teams to create and execute effective go-to-market strategies for product launches.
- Collaborate with the customer success team to gather feedback and insights from customers to inform product enhancements and marketing strategies.
- Analyze marketing performance metrics and adjust strategies based on data-driven insights to optimize campaign effectiveness.
- Work closely with design, development, and other marketing team members to ensure consistent brand messaging and cohesive marketing strategies.
**Desired Qualifications/Skills:**
- Strong understanding of B2B software products and the technology landscape.
- Proven track record of successful product launches and go-to-market strategies.
- Strong analytical skills and experience with data-driven decision-making.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in marketing tools and software (e.g., CRM, email marketing platforms, analytics tools).
- Excellent written, verbal, and technical communication skills.
- Fast learner, with the ability to work with technical and non-technical stakeholders.
- Exceptional project/task manager with attention to detail.
- Experience with Microsoft Office required, including Word & Excel.
- Ability to communicate clearly, concisely, and accurately, while demonstrating initiative, patience, and courtesy.
- Ability to maintain strict confidentiality.
**Requirements:**
- 3+ years of experience in product marketing, preferably in the software industry.
- Bachelor's degree in Marketing, Business, or a related field preferred.
**Physical Requirements:**
- Ability to sit at a desk, computer terminal, or meeting table for a long period of time.
- Ability to use hands and fingers or adaptive equipment to safely operate assigned equipment.
- Ability to lift up to 20 lbs.
- Ability to use the telephone frequently for a long period of time, and to hear and speak clearly by telephone.
**The Exciting Stuff:**
**Benefits:**
- Medical, Dental, and Vision
- Competitive Compensation
- Paid Time Off (PTO)
- Volunteer Time Off (VTO)
- 14 Paid Holidays
- Lifestyle & Wellness Reimbursement
- Retirement Plan with Company Match
- Work equipment (laptop, monitor(s), keyboard, mouse, etc.)
- Destination office in Solana Beach, CA
- Hybrid work schedule
**Location and Compensation:**
This is a hybrid-remote role; candidates based in San Diego county are expected to work a minimum of one day per week in the office, those residing outside of San Diego county will be considered fully remote. The salary range for this role is $60,000 - $85,000 per year, depending on a combination of factors, including, but not limited to, education, relevant work experience, qualifications, skills, certifications, location, etc.
In addition to our comprehensive benefit package, our company encourages and supports career development. We are equally invested in our employees' success and believe in a partnership where individuals can grow professionally.
**Culture:**
We work hard and play hard; we strive to create a culture that is as equally challenging as it is fun and rewarding! Please view our social media pages to get a glimpse of our company-sponsored events.
We are proud of our company and welcome you to visit our website to see why and learn a little bit more about us.
We hope you are interested in our Product Marketing Specialist role and welcome anyone to apply!
Our company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Our company will not sponsor applicants for immigration-related benefits.
Employment Type: Full-Time
Salary: $ 60,000.00 85,000.00 Per Year
Job Tags
Holiday work, Full time, Work experience placement, Local area, 1 day per week,