Job Description

The Email Marketing Automation and Campaign Specialist is responsible for creating and executing campaigns within a marketing automation platform. The associate will drive the strategy for getting the right emails into the right inboxes at the right time and improve open and click-through rates. This includes leading the marketing automation strategy, implementation and analysis of lead generation campaigns utilizing the MAP, CRM, and other tools. What You'll Be Doing Develop, test, and execute email marketing campaigns to acquire, convert, and retain prospects/customers and generate revenue. Manage various email campaigns, including the template designs, calls-to-action, subject lines, and content used in email sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). Develop lead nurturing and lead scoring programs. Create dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance. Build testing frameworks for continuous optimization of engagement and conversion rates. Manage email deliverability, database hygiene, and compliance with opt-in laws and regulations (both Canada and US). Manage enhancements and integrations between MAP, CMS and CRM. Manage list acquisition and import: extracting data and compiling list pulls using a combination of tools including Eloqua, Salesforce.com, Excel, and Google Sheets. Coordinate and institutionalize a closed-loop lead generation process that provides business-relevant information from “campaign to close.” What You Will Need To Be Successful Minimum 2 years of related professional experience. Bachelor’s degree. Strong analytical skills and experience with email campaign reporting and data analysis. Strong proficiency and past experience with email best practices, lead nurturing, marketing automation, and marketing analytics. Experience with database marketing, CRM functionality and integration points, and working knowledge of HTML. Ability to manage multiple projects at the same time in a fast-paced environment. Excellent communicator, and a desire to improve processes. Technically proficient in Eloqua. Proven ability to meet deadlines and manage multiple projects simultaneously. Works well in a team environment but also a strong individual contributor. About Us Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at Why Work At Brady A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world. Our Benefits Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision Generous 401(k) with company match Paid time off and holidays Opportunity to participate in incentive programs for all full-time employees Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance Education reimbursement opportunities Scholarship program for children of Brady employees A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management) Dress-for-your-day dress code Charitable contributions matched through Brady's Matching Gift program Brady is an equal opportunity employer and is committed to diversity and inclusion in the workplace. #J-18808-Ljbffr Brady Corporation

Job Tags

Full time, Worldwide,

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