Job Description
Job Description
Job Description
This position requires a “doer” with creative talent backed by the interpersonal and organizational skills necessary to bring a project from idea to fruition. The successful candidate will have exceptional marketing, writing, leadership and project management skills.
Marketing Director Responsibilities:
- Collaborate across departments, including Sales, Client Services, Product, and Leadership, to align marketing strategies with organizational objectives.
- Monitor market trends, competitors, and buyer challenges to ensure relevant positioning and messaging.
- Define, drive, and deliver awareness and industry expertise to set Quadax apart from our competitors. Continuously evaluate and refine marketing strategies to maintain a competitive edge.
- Lead growth operations, aligning revenue cycle management strategies with business objectives to drive client acquisition, enhance retention, and maximize financial performance through data-driven insights and process improvements. Report on monthly marketing analytics/KPIs and actionable insights to stakeholders.
- Develop and maintain tools and materials to support Sales effectively communicating Quadax’s value proposition, including presentations, collateral, and training resources.
- Strategize and execute lead generation efforts via campaigns, automation, thought leadership initiatives, consultant alignment and various other marketing channels.
- Develop and oversee the organization’s digital marketing strategy – including social media, email marketing, paid advertising, and website performance analytics – while leading the creation of marketing assets such as case studies, sales decks, press releases, and SEO-optimized web content to drive visibility and client retention.
- Manage the marketing budget, track expenses, and measure campaign performance against goals.
- Collaborate with Product and Sales Teams to create go-to-market strategies for new product launches and releases.
- Collaborate with the Sales Teams to plan, manage, and attend trade shows, sponsorships, and industry events, ensuring alignment on goals and strategies to maximize exposure, engagement and lead generation.
- Manage selection, procurement and distribution of branded promotional items to enhance brand visibility and engagement across all internal and external events, client meetings, trade shows, etc.
- Uphold and advocate for the Quadax brand, ensuring consistency across markets and product lines.
- Oversee vendor relationships and ensure third-party adherence to Quadax branding and compliance policies.
- Perform additional duties as needed to support business objectives.
- Build, lead, and mentor the marketing team to achieve organizational goals. Foster a culture of innovation and collaboration within the team.
- Create and maintain a system for gathering customer feedback to inform marketing strategies and product development.
Education / Experience:
- Bachelor’s degree in Communications, Advertising, Marketing, Business, or a related discipline
- Minimum of 5 years marketing and leadership experience
- Prior experience in healthcare revenue cycle management is highly desirable
- Team oriented approach with ability to manage multiple projects
- Strong strategic thinker with excellent analytical skills
- Ability to maintain confidentiality
Preferred Education/Experience:
- Bachelor’s degree with focus on Sales Management, Marketing, Business Administration, or a related discipline
- Experience with Salesforce a plus, and marketing automation technology
- Healthcare marketing leadership experience strongly preferred
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